Case Study: Demographic Insights with YWA

Using YWA’s demographic reporting, YWA Consultant Network partner Location3 Media has been working with one of their clients to research their website visitor demographics.  This client has several business locations across the United States, which service the entire region for their location. In order to get a better understanding of the differences between demographics in these regions, Location3 Media created a unique segment for visits from each of the regions.

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Competition: Free 1-day eMetrics pass from Yahoo! Web Analytics

Here at Yahoo!, we’re big fans of the eMetrics Marketing Optimization Summit.  So much so that at eMetrics New York in October, Yahoo! Web Analytics will be sponsoring the Advertising Optimization track.

We also have a special prize to give away!  We’re offering a one-day eMetrics pass worth $900 for October 19th!  Members of the Yahoo! Web Analytics team will also be attending on that day, so feel free to come and meet us and ask us any questions you have about the product.

To enter our competition, just tweet us on Twitter (@YWebAnalytics) and tell us you want to win, post your interest in reply to our Facebook post.   It’s that easy!  We’ll draw a winning name at random on Saturday October 1st.

Note: You need to be in New York or able to travel there for the conference on October 19th.  Travel expenses are not included in the prize.  The pass may not be exchanged for cash.

Yahoo! Web Analytics 10.2.1 Is Now Live

We are pleased to announce that YWA 10.2.1 has been released and is now active on all accounts.  This incremental release adds some new features and functionality to YWA, including the ability to search for YWA reports:

Please see this Product Bulletin for a listing of all the UI changes to YWA made in this 10.2.1 release.

Announcing Yahoo! Web Analytics 10.2

We have just released Yahoo! Web Analytics version 10.2!  This major release includes a number of new features and enhancements:

Publish Segments Specific to Network or Advertiser Entities

Previously, all segments published from Yahoo! Web Analytics to the Right Media Exchange were network-entity segments (even if the ad channel was associated with a specific advertiser entity). With version 10.2, ad channels can now be defined as specific to an advertiser level entity.

In the Right Media Exchange, segments are either associated with a network entity or an advertiser entity.

• Network entity segments can be used to target campaigns for any advertising entity and can be shared between networks using the Right Media Exchange’s audience sharing capabilities.
• Advertiser entity segments can only be targeted by campaigns for that entity (unless they are later promoted to a network entity segment).

To specify the entity of exported segments, choose Settings > Ad Channel > Ad Channel Configuration, then either add a new Right Media Exchange ad channel (if you have not yet created one) or edit an existing channel (to change it from a network to an advertiser level segment).

Redesigned Custom Report Wizard

The Custom Report Wizard has been redesigned for greater flexibility, with both aesthetic and usability enhancements. Enhancements include:

• A visible sample data grid, populated as you add dimensions or metrics.
• Metric incompatibility (notifying you if you try to create a report with incompatible metrics).
• Color coded target boxes, showing valid targets when adding dimensions or metrics to custom reports.

Progress Indicator on Reports

When generating or updating reports, a progress indicator may be displayed when appropriate.

Bulk Deletion of Downloads in Volume Export Download Center

For users who had accumulated a large number of downloads in the Volume Export Download Center, deleting each download individually was time consuming.

Users can now go to Settings > Volume Export Download Center > Download volume export reports and choose multiple downloads to delete. For each table (My Downloads, Shared Downloads, and Scheduled Mail Reports), users can now:

• Use the checkbox on the report header row to select all downloads in that table
• Select individual downloads for deletion using the checkbox at the beginning of each row

After selecting some or all downloads, click on the Delete button to remove the selected downloads.

New Report: Campaign Assists

Version 10.2 introduces the Assist Rate metric, available in both the Custom Report Wizard and the new Campaign Assists report. Each Action (whether default or user-defined) will have a corresponding Assist Rate metric. So, the Product View Action (for example) will have a corresponding Product View Assist Rate metric.

The Assist Rate metric is calculated as Assists divided by Aggregated Clicks displayed as a percentage, where Aggregated Clicks is the sum of click data imported from contributing ad systems. When Aggregated Clicks isn’t available, Clicks CCL (clicks landed) will be used instead.

The Campaign Assists report helps you understand the full “mix of campaigns” that visitors viewed or interacted with up to 45 days before performing a conversion action on your website. While other types of campaign reports credit exactly one campaign with each conversion, the Campaign Assists report reveals the series of campaign events experienced by visitors before they convert. Understanding these dependencies can help you determine the relative effectiveness of different campaigns and inform your buying decisions for future brand campaigns.

Expand Segment Targeting to Include Yahoo! Premium Display

Segments can now be published to two targets:

• Right Media Exchange – select this option to export to the Right Media Exchange.
• Yahoo! Premium Display – all segments are exported to this target by default. This option can only be modified by Yahoo! Account Management.

Read more in the Audience Definition Guide.

New Dimensions: Exit Link & Exit Link Domain

Version 10.2 introduces two new dimensions for creating segments:

• Exit Link
• Exit Link Domain

These dimensions can be used to build a custom report or to modify an existing standard report.

Please see this Product Bulletin for the complete list of changes and enhancements to the Yahoo! Web Analytics from this release.  Should you have any questions or encounter any issues please do not hesitate to leave a comment here or contact us through our Help Center.

Announcing Yahoo! Web Analytics 10.1.1

We are proud to announce that version 10.1.1 of Yahoo! Web Analytics is now live on all accounts.  This incremental release of YWA includes a number of new features and enhancements requested by our Yahoo! Web Analytics customers.  Updates include improved Custom Field management and dynamic creation of Custom Metrics from numeric Custom Fields.  This Product Bulletin describes the changes and enhancements in detail.  Please give us you feedback in the comments or contact our support team if you encounter any issues with this release.