Online Video Analytics – Tracking Embedded YouTube VideosNote: The following post is a joint collaboration by two members of the YWA Team: Tim Hampshire and Tony FuentesIn part I we described some of the metrics and KPIs that may be useful to content providers who wish to analyze end-user engagement with their online videos. Now we would like to show a real world example of how to use YWA to capture audience behavior while using the internet’s most popular video platform: YouTube. Many companies now embed YouTube marketing videos directly into their website. Hosting these videos through YouTube reduces bandwidth costs and takes the headache out of setting up a hosted video platform. Companies looking to dive deeper into the performance of these embedded videos can use YWA to analyze the video metrics of value to them. For our example we are going to measure positive and negative consumption actions determined by the viewers interaction with the slider bar. |
|
