Yahoo! Web Analytics 10.2.1 Is Now LiveWe are pleased to announce that YWA 10.2.1 has been released and is now active on all accounts. This incremental release adds some new features and functionality to YWA, including the ability to search for YWA reports:
Please see this Product Bulletin for a listing of all the UI changes to YWA made in this 10.2.1 release. YWA Version 10.1 Has Been ReleasedWe are proud to announce that version 10.1 of Yahoo! Web Analytics is now live on all accounts. This release of YWA includes a number of new features and enhancements. For starters, you will see the new version listed next to your active projects in the Control Center of your account: Data Hygiene and Reporting for InsightsThe following is a guest post from YWA Client Services Engineer Carl Rowlands. Yahoo! Web Analytics does have the ability to collect a remarkable amount of data, and a massive number of values in relation to your website. It imposes far less restrictions than many other similar web analytics solutions. Not only this, but the data collected historically is available for reporting today. YWA gives access to an unrestricted calendar, capable of reporting on any reasonable time period, from whenever a given project started tracking. However, a large amount of unique values may not actually help YWA users find the insights, identify the segments and analyze the traffic patterns, in order to improve the scope and optimize the reach of digital marketing or publishing. Adding a large number of unique values may only confuse and obscure identification of the characteristics of a user base, how they interact with the content and how successfully marketing processes are generating conversions and revenue. Q&A With YWA Product Manager Logan LeeWe recently tracked down YWA Product Manager Logan Lee to get his thoughts on the current state and future of YWA, he graciously answered our questions and allowed us to share them here. How did you come to be the Product Manager for Yahoo! Web Analytics?I’ve worked across Yahoo!’s data solutions during the past 3 years, covering data pipelines, warehousing, targeting and content recommendations, as well as analytical business intelligence. This has given me a broad view into the markets and capabilities that drive the needs of our advertising customers and publishing partners. Yahoo! Web Analytics is a natural fit in a number of those cases, leading me early this year to take on responsibility for guiding product strategy. What do you think of Yahoo! Web Analytics?We are fortunate to have a product with the right balance between structured insights and flexible but approachable data architecture that solves varied and unique needs. We are able to deliver e-commerce analytics that informs thousands of merchants to get the most out of their Yahoo! Small Business virtual storefronts while at the same time supporting Yahoo! search and display advertisers to understand how to improve their ROI through sophisticated cross channel marketing. YWA Version 9.6 Has Been ReleasedWe are pleased to announce that we’ve released a few enhancements to our product and we are calling this release Version 9.6. So, what’s new? We’ve made significant architectural changes to the system in order to improve overall performance and scalability. As a result, we’ve introduced some data collection limitations which can be mitigated using URL Rewrite – for further information, follow this link. We’ve also introduced new Campaign by Type reports. In addition to the standard Campaign Summary report Yahoo! Web Analytics will introduce five Type reports:
What’s improved?
Assists: Assists are a score, not the actual number of times the campaign assisted; they represent a weighted sum of the number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity, where the weights fall off with time. Days to Conversion: the total number of days from the date of the first visit until a given type of action occurs Average Days to Conversion: the average number of days from the date of the first visit until a given type of action occurs For further information on these changes and more, please see this Product Bulletin. What do I have to do? We’ve introduced some hard-coded campaign categorization for overall reporting clarity going forward. This means that if you are currently using campaign categorization, you will need to migrate your current categories to the required position. This can be done under Settings/Manage Campaign Categories in your Yahoo! Web Analytics account. Please see here or see section 4.7.3 (Managing Campaign Categories) of our revised User Guide for further information and examples of migration. |
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