General example (click on image to see full size):



However, we have not been able to support all the currencies our customers have requested and have not regularly updated the conversion rates.  We’re changing that!

This Thursday (November 10th), we’ll begin supporting all currencies tracked by Yahoo! Finance and we’ll update our rates on the first business day of each month.  We wanted to let you know in advance of the release so that you’re aware of how the change will work if you operate in more than one currency.

Note: These changes will apply to data collected from November 10th onwards and will not apply to historical data.  The Sales Details report will be unaffected.

Above your reports, you will see a new tab, called “Currency Rate”.  With the upcoming release, this will be displayed to all customers, but in future, we’ll display this only when the base currency differs from the reporting currency.

On this tab, you will see a link to the “Currency Rates used in this report”.  Clicking on this will expand the tab to display the relevant currency rates applying to the reporting period chosen.

We’re confident that this is a great step in improving our currency support at the request of customers and this move is part of our continuing progress in accuracy.

On November 17th, we’ll remove the “Look and Feel” customisation section from the YWA Consultant account settings and replace it with a “Customise Client Interface” feature which we feel is a simpler and better way of co-branding with us.

If you look in your Consultant account (in the Settings section), you will see that this feature is already available – so you can make your changes now and have them take effect following the release.

To customise your clients’ interface is simple.  You can:

• Link to your company’s logo (please note that this must be securely located – i.e. https://, not http://)
• Add some header text.
• Add links and information in the footer, such as company or support information.

We feel that this will allow us to maintain consistency across our Consultants’ accounts and make co-branding much easier.  We hope you like the change!

Note:  Following the release on November 17th – any change made through the old feature will be replaced by the standard YWA branding, so it is important to use this new function if you currently co-brand.

We have made some changes to YWA’s reporting interface in this release, including a new way to apply Filters and Segments:

The Segmentation Wizard UI has been improved and we’ve added new segment types along with a wider variety of audience dimensions and metric parameters:

We’ve also included a audience definition segment feature that enables you to export user defined segments from YWA to the Right Media Exchange (RMX) where they can be used to target those user-defined groups.  So now you’ll find an option to link your RMX account to YWA via the Ad Channel Configuration tool:

These are just a few of the changes we have made in this release, please see our 10.1 product bulletin to review the full list.

We hope you enjoy the enhancements and new functionality that YWA 10.1 brings to the table.  Please give us you feedback in the comments or contact our support team if you encounter any issues with this release.

At the birth of Yahoo! Web Analytics in May 2008, demographic reporting consisted of divining the location of a website visitor from his IP address and inferring his spoken language from his browser preferences (fig. 1). This information is very important in understanding where your visitors are located, whether there is a gap in your geo-targeting endeavors, whether it’s worth considering broader language support, and so on.

(fig. 1)

While these reports are interesting, they can be slightly one-dimensional in isolation, which is why Yahoo! introduced a richer layer of reporting in order to transform website visitor statistics into visiting people.

The Yahoo! network is enormous and Yahoo! Web Analytics reports capitalise on this by being able to tell the age, sex and gender of your website visitor if they are logged into this network. This is not shown at an individual level, for obvious privacy reasons, but think of the significance to your targeting efforts if you know that the majority of your website visitors are females between the age of 25 and 34 (fig. 2)!

(fig. 2)

And the fun doesn’t end there. Yahoo! properties span the length and breadth of the pastimes and enthusiasms of online users. All types of people are catered for by Flickr, Yahoo! Answers , Yahoo! Sports, Yahoo! News, Yahoo! Finance and so on. Within these properties are various categories of interest – and both are reported by Yahoo! Web Analytics (fig.3 & 4).

(fig. 3)

(fig. 4)

So, now you know WHO is coming to your site, WHAT are you going to do about it?