Reporting across screens in Yahoo! Web AnalyticsWe’ve just released version 10.3.18 of Yahoo! Web Analytics and we’re delighted to have added better tracking and reporting of mobile devices. We recognize that people are no longer interacting with our customers on the web only – the types of smartphones and tablets increase daily. We believe that with this release, we’ve begun to answer the reporting needs of our customer in relation to mobile tracking. Tracking Mobile Device & CarrierVersion 10.3.18 of Yahoo! Web Analytics has added the ability to track, customize reports, and filter/segment based on device type. These options are available as dimensions for visitor, session, or tracking scope metrics, which should enable users to better understand and optimize the traffic received across the following four device types: • Mobile Additionally, as a Yahoo! Web Analytics user, you can now track, customize reports, and filter/segment based on specific carriers, makes, and models of devices. Sample carriers and makes might include: • Carrier: Verizon, Vodafone, China Mobile Hong Kong Tracking Mobile Operating System and VersionYahoo! Web Analytics now supports tracking versions of the Android or iOS operating system. Sample operating system and version combinations might include such examples as iOS 4.0.1, iOS 5.0, Android 3.1, and so forth. New Mobile ReportsYou no longer have to use custom fields and custom reports and try to approximate your mobile traffic. We’ve introduced some great new reports: • Device Type > System > Device > Device Type Note: The Campaign by Device report appears just below the Campaign by Type report, already on the menu. Introducing Improved Currency Support in YWA reports!In Yahoo! Web Analytics, we have long provided support for customers who do business in multiple currencies. For example, if you are tracking a hotel booking engine with YWA, you can collect revenue amounts in USD, EUR, GBP, HUF etc. but report, for the sake of consistency, in one chosen currency in the YWA User Interface. General example (click on image to see full size):
However, we have not been able to support all the currencies our customers have requested and have not regularly updated the conversion rates. We’re changing that! This Thursday (November 10th), we’ll begin supporting all currencies tracked by Yahoo! Finance and we’ll update our rates on the first business day of each month. We wanted to let you know in advance of the release so that you’re aware of how the change will work if you operate in more than one currency. Upcoming change to the YWA Consultant interfaceSince the creation of the YWA Consultant Network, we have allowed our partners to co-brand their clients’ YWA interfaces. However, we realise that the function in the Consultant account has not worked very well and we’re moving to simplify this. On November 17th, we’ll remove the “Look and Feel” customisation section from the YWA Consultant account settings and replace it with a “Customise Client Interface” feature which we feel is a simpler and better way of co-branding with us. If you look in your Consultant account (in the Settings section), you will see that this feature is already available – so you can make your changes now and have them take effect following the release.
To customise your clients’ interface is simple. You can:
AdWords Issue on YWA – important update[Nov 21 update: This issue has been resolved and our token has been reactivated. We are beginning to pull the missing data from AdWords (latest data first)] Customers using Yahoo! Web Analytics and importing their AdWords cost and impression data into the campaign reporting via the AdWords API will have noticed that this data has been missing for several weeks. Initially, we believed our developer token was expired and we re-applied for the token – this placed us in a 3-week queue. Due to a communication break-down with Google, we have only just discovered that we missed a change in the terms of usage with the AdWords API and this has been the actual source of the delay in rectifying the problem. We are working on rectifying this as a priority and and we are very sorry for the inconvenience we know this has cause to several customers. We will update this post as soon as we have further information. Update [Nov 16]: We have made a submission to Google and are awaiting their approval and re-activation of our token. This may take a couple of days. Yahoo! Web Analytics 10.2.1 Is Now LiveWe are pleased to announce that YWA 10.2.1 has been released and is now active on all accounts. This incremental release adds some new features and functionality to YWA, including the ability to search for YWA reports:
Please see this Product Bulletin for a listing of all the UI changes to YWA made in this 10.2.1 release. |
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