About

This is the official product blog for Yahoo! Web Analytics (YWA), in which you can find the latest announcements, tips and information about our product.  We also want this to be the space where we add to the Web’s conversation about the field of Web Analytics.  Please bookmark this site or subscribe to our RSS Feed, we promise to keep things lively, timely and insightful.  Thanks for stopping by!

FAQS

What exactly is YWA?

Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

Click here to download a pdf containing an overview of YWA.

How do I get YWA?

Glad you asked – we’ve created this help page to answer that question.