Online Video Analytics– Reporting on Popular Video SectionsThe following post is by Yahoo!’s Tim Hampshire, a Web Analytics Specialist and YWA Account Manager at Yahoo!. Related posts: In this blog post we will show how YWA can be used to see which sections of a video are the most popular. This can provide insights into your visitors’ engagement with your site’s video content. In our previous two articles (above) on online video analytics, we looked at how to capture active-user actions (such as pressing pause or sliding the slider from one position to another) and how to report on these user interactions using YWA. In this article we will be showing how to measure the number of users that watched particular fixed-length segments of any video or group of videos. In the example that follows, you will see that we can define video sections as either 10 percentage segments of the entire video playtime, or 10-second segments of the video playtime. The choice here depends on what you wish to report on, either relative 10% sections of video, or 10 separate 10-second sections of the video. I would suggest that in general and especially for long videos, the 10% segmentation scheme is more useful. Below is an example of such a video engagement graph for a particular video.  Video Engagement Characteristic Graph In the above we have chosen 10% subsections of the video numbered 1..10 corresponding to the 1 for first 10% , 2 for the 2nd 10%, And so on As can be seen from this graph the audience retention by the end of the video is fair in this case with 20,000 people getting to the last 10% of the video out of the 40,000 who watched the first 10% . Once your report is created, you can start segmenting by demographics like age range, sex, location etc in order to see how different segments of your audience are engaging with the video content you are providing.  Custom Report Wizard Setup for Video Engagement Characteristic Graph So how can we go about doing this? Reporting across screens in Yahoo! Web AnalyticsWe’ve just released version 10.3.18 of Yahoo! Web Analytics and we’re delighted to have added better tracking and reporting of mobile devices. We recognize that people are no longer interacting with our customers on the web only – the types of smartphones and tablets increase daily. We believe that with this release, we’ve begun to answer the reporting needs of our customer in relation to mobile tracking. Note: This change impacts data collected from February 2nd 2012 onwards and will not change historical data. Tracking Mobile Device & CarrierVersion 10.3.18 of Yahoo! Web Analytics has added the ability to track, customize reports, and filter/segment based on device type. These options are available as dimensions for visitor, session, or tracking scope metrics, which should enable users to better understand and optimize the traffic received across the following four device types: • Mobile Additionally, as a Yahoo! Web Analytics user, you can now track, customize reports, and filter/segment based on specific carriers, makes, and models of devices. Sample carriers and makes might include: • Carrier: Verizon, Vodafone, China Mobile Hong Kong Tracking Mobile Operating System and VersionYahoo! Web Analytics now supports tracking versions of the Android or iOS operating system. Sample operating system and version combinations might include such examples as iOS 4.0.1, iOS 5.0, Android 3.1, and so forth. New Mobile ReportsYou no longer have to use custom fields and custom reports and try to approximate your mobile traffic. We’ve introduced some great new reports: • Device Type > System > Device > Device Type Note: The Campaign by Device report appears just below the Campaign by Type report, already on the menu. |
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