Introducing Improved Currency Support in YWA reports!

In Yahoo! Web Analytics, we have long provided support for customers who do business in multiple currencies.  For example, if you are tracking a hotel booking engine with YWA, you can collect revenue amounts in USD, EUR, GBP, HUF etc. but report, for the sake of consistency, in one chosen currency in the YWA User Interface.

General example (click on image to see full size):



However, we have not been able to support all the currencies our customers have requested and have not regularly updated the conversion rates.  We’re changing that!

This Thursday (November 10th), we’ll begin supporting all currencies tracked by Yahoo! Finance and we’ll update our rates on the first business day of each month.  We wanted to let you know in advance of the release so that you’re aware of how the change will work if you operate in more than one currency.

Note: These changes will apply to data collected from November 10th onwards and will not apply to historical data.  The Sales Details report will be unaffected.

Above your reports, you will see a new tab, called “Currency Rate”.  With the upcoming release, this will be displayed to all customers, but in future, we’ll display this only when the base currency differs from the reporting currency.

On this tab, you will see a link to the “Currency Rates used in this report”.  Clicking on this will expand the tab to display the relevant currency rates applying to the reporting period chosen.

We’re confident that this is a great step in improving our currency support at the request of customers and this move is part of our continuing progress in accuracy.

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