YWA 101: Tracking Code Installation And TestingBefore you can gather insights into what your visitors are doing, you’ll need to install YWA on your site as well as verify that it is functioning correctly. In this post we will explain how to install the basic YWA tracking code and then how to check if it is actually sending data from the end user’s browser. We will also illustrate the difference between the pixel only tracking code vs JavaScript tracking code and how YWA uses both to ensure accurate tracking of the users of your site. Basic Tracking Code Installation The basic tracking code for your project can be generated by YWA with with 4 easy steps:
Secret To Winning With Web Analytics? Starting Right!The following is a guest post from Avinash Kaushik. Avinash is a leading voice in the field of Web Analytics through his blog Occam’s Razor, speaking engagements and best selling books. He is also the Analytics Evangelist for Google and the Co-Founder and Chief Education Officer at Market Motive. There are world class analytics tools, available for free, from Yahoo! and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of decisions website owners make are based on faith and not data. Breaks my heart. After wiping off my tears, and meeting with many leaders of businesses large and small, I have come to the realization that the problem is not that we don’t have enough data, or even enough of the right type of data. All that exists. The problem is we are obsessed with data and not about the business. And that has to change. Now. Especially if you want to take advantage of this the most glorious channel on the face of the planet, the Internet. Here’s the secret to creating truly data driven organizations. Forget about the data! At least at the beginning, and focus on the business and answering existential questions about your business. There are five things you need to identify to start your journey right. In this post I’ll explain what these magical five things are, and share a concrete example with you. It is too easy to use a ecommerce website example so I’ll set myself a hard task and use as my example the website of the National Council of La Raza (NCLR). It is a non-profit website. If I can apply the framework to them, you can apply it in a jiffy to any other type of website! Let’s rock and roll. . . here are the first five steps. . . Dynamic Tracking Code Loading in HTTPS or HTTPThe following is a guest blog from Gustavo Cornejo of Multiplica, one of the members of our Consultant Network (YWACN). They are located in Barcelona and specialize in web measurement, testing, and intelligent analysis. You can find the original post in Spanish here. Monitoring websites with secure pages requires the use of two different sets of Yahoo Web Analytics tracking code, one for secure pages and the other for non-secure pages. The drawback to this is that you are left with inconsistent tracking code across the site and care must be exercised to ensure that the correct tracking code is being used in the right place. An alternative to this would be to use the secure tracking code on all pages but this would lead to unnecessary load time on the pages that do not need it. Another solution is to integrate a discriminator according to the protocol used on the page to load only the code necessary for that page. Additionally, we must know when the JavaScript is loaded and execute the tracking code without causing execution errors. The solution is taken in 4 steps:
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