Yahoo! Web Analytics Blog

Carga Dinámica En HTTPS o HTTP Para YWA

The following is a guest blog in Spanish from Gustavo Cornejo of Multiplica, one of the members of our Consultant Network (YWACN). They are located in Barcelona and specialize in web measurement, testing, and intelligent analysis.  Update 11/2/1: We’ve added an English version of this blog post
here.

Para el seguimiento de webs con entornos seguros es necesario implementar dos códigos diferentes utilizando Yahoo Web Analytics, o simplemente utilizar siempre el código para entornos seguros.

Alguno de los inconvenientes; el seguimiento y la inconsistencia en el código, errores en la implementación. Utilizando sólo el código para entornos seguros estamos penalizando un poco más la carga del código en todas las páginas que no requieren elementos seguros.

Una solución es integrar un discriminador según el protocolo utilizado en la página para cargar para cargar el código necesario. Adicionalmente, tendremos que saber cuándo se carga para poder utilizar las funciones necesarias para el seguimiento y no provocar errores en la ejecución.

La solución se separa en 4 partes:

  1. TrackPage. Función para realizar el tracking de la página.
  2. Carga dinámica de JavaScript. Carga del JS adecuado de YWA.
  3. Ejecución de TrackPage. Una vez cargado el JS anterior, ejecutar  TrackPage.
  4. NoScript. Elemento para el seguimiento sin JS.

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YWA Opt-out and Privacy Policy

ADDENDUM: New Opt-out Link in the YWA Privacy Policy

We have recently audited the opt-out links we provide with the Yahoo! Web Analytics privacy policy, and going forwards, we have decided that we will be using only the following Opt-out link:

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

Please review your privacy policies and update the Opt-out link to the one included above before the end of the year. From January 2011, we will only support the link above and all other links will be disabled.

With this change, we align ourselves to the Yahoo! standard on opt-outs and we provide you with a unique resource where you can check the details of our comprehensive privacy policies.  In an effort to make our privacy policies relevant to our international customers, we have also created a number of localized opt-out links, which you can now take advantage of:

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Here at Yahoo! we take online privacy seriously, and in regards to Yahoo! Web Analytics we try to satisfy the needs of both our YWA customers and their visitors that we track. With that in mind we provide these visitors the option to opt-out of being tracked and we require all of our YWA customers to include a link to this opt-out in their website’s privacy policy.

This opt-out is not a new feature as we’ve had it since the early days of YWA in 2008 but we decided to write this refresher about the opt-out and our privacy policy requirements. We will also try to answer some of the common privacy questions we get about YWA.

What are YWA’s Privacy Requirements?

YWA’s Privacy Policy requires that all of our YWA customers inform their visitors about the tracking methodology used by Yahoo! Web Analytics and to provide their visitors with the ability to opt-out from being tracked.
You can simply include the following paragraph in your privacy policy:

Third-Party Web Beacons: We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo!, click here.

You are also required to include a link to the following page, which allows visitors to your website to opt-out from being tracked:

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

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