How do I get a Yahoo! Web Analytics account?We often get asked how to get a Yahoo! Web Analytics account and so thought we could help clarify this issue through this short blog post. First of all, Yahoo! Web Analytics (YWA) is a free web analytics product that we offer to select advertisers, customers and partners of Yahoo!. If you qualify for an account then you can install YWA to your website and your site doesn’t necessarily need to be hosted by Yahoo! for YWA to run on it. New YWA accounts are available through three main channels:
YWA Version 9.6 Has Been ReleasedWe are pleased to announce that we’ve released a few enhancements to our product and we are calling this release Version 9.6. So, what’s new? We’ve made significant architectural changes to the system in order to improve overall performance and scalability. As a result, we’ve introduced some data collection limitations which can be mitigated using URL Rewrite – for further information, follow this link. We’ve also introduced new Campaign by Type reports. In addition to the standard Campaign Summary report Yahoo! Web Analytics will introduce five Type reports:
What’s improved?
Assists: Assists are a score, not the actual number of times the campaign assisted; they represent a weighted sum of the number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity, where the weights fall off with time. Days to Conversion: the total number of days from the date of the first visit until a given type of action occurs Average Days to Conversion: the average number of days from the date of the first visit until a given type of action occurs For further information on these changes and more, please see this Product Bulletin. What do I have to do? We’ve introduced some hard-coded campaign categorization for overall reporting clarity going forward. This means that if you are currently using campaign categorization, you will need to migrate your current categories to the required position. This can be done under Settings/Manage Campaign Categories in your Yahoo! Web Analytics account. Please see here or see section 4.7.3 (Managing Campaign Categories) of our revised User Guide for further information and examples of migration. Yahoo! Web Analytics: Segmentation Made EasyNote: This is a cross-post originally from Matt Lillig’s personal blog, Matt is the Senior Analytics Lead at Yahoo! Let me give you a tip. If you want to run a successful web site, then get to know your visitors better. The companies that really understand who their visitors are tend to be the most successful because they’re able to get the greatest return out their visitors. They get more engagement from their visitors, their visitors click on more links and pages, and their visitors tend to convert more. Part of understanding your visiting audience comes down to figuring out which segments of your audience perform the best. Once you figure that out, life gets much easier because now you know who you should be developing and targeting your web site content for. In Yahoo! Web Analytics, it’s easy to figure out who your audience is with its demographic, geographic, and interest group data. For example, by visiting the ‘Age and Gender’ report you’ll quickly see what age range and gender group visits your web site the most. By visiting the ‘Interest Group’ report you’ll understand which category your visitors are interested in the most (entertainment, sports, finance, news, etc). In less than two minutes, you can begin to build a picture of your audience. But Yahoo! Web Analytics also does so much more to help you understand your audience. |
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