Social Bookmarking with Delicious and YWAThis is a guest post by Carl Rowlands, a Yahoo! Service Engineer in the Client Services team, which advises on Yahoo! Web Analytics (YWA) implementation and best practice. For all those interested in the many web analytics resources which exist on the internet, we suggest making use of the Delicious (a Yahoo! Company) social bookmarking service. We’ve made a start and set up a specific YWA tag in Delicious here. Of course, there are plenty of other features in Delicious that make it an ideal training and self-education tool for anyone looking to learn more about web analytics. For example, if we look at the ywa_support_resources bookmarks, as above, we can choose the links which relate specifically to YWA, by clicking on the tag ‘ywa’. This means we can easily extract and share resources which relate specifically to YWA, and easily differentiate these from the resources relating to web analytics in general. And then, once we’ve drilled down to ‘ywa’, we can also choose those links which provide comparisons between different tools, by clicking on ‘comparison.’ Of course, with any social networking service, the more people that use this, the better it will work. The good news is that Delicious is now accessible using any Yahoo! account. It’s easy to log in and start adding to our collective knowledge of YWA and web analytics. As well as this, the Delicious tag search facility provides a peer-generated selection of sites across a range of analytics-related topics. It’s well worth a look.
Track Your Twitter Branding Effectiveness In Real-Time With Yahoo! Web Analytics
Note: The following is a post by Matt Lillig, who is the Senior Analytics Lead at Yahoo!. Promoted Tweets With the recent launch of ‘Promoted Tweets’, advertisers such as Best Buy, Starbucks, Bravo, Red Bull, Sony Pictures, and Virgin America are lining up to grow their brand awareness using one of the hottest social networks around….Twitter. According to Twitter on its official blog, “You will start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages. Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand.” (see an example below with Starbucks).
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