Thanks for the comments :)

The way the video segments or sections or chunks are being tagged is described below:

A javascript periodic timer event (every 1 second) runs a piece of code that checks 10% and 10 second boundary crossings – using total length of video from player api and current play position from player API;

Then if a boundary has been crossed then the code reports this boundary crossing data back to YWA data collection.

The data itself is recorded in action based custom fields for both the 10second chunk number seen 1,2… (labeled video_which_time_chunk), and a separate custom field for which 10% chunk 1,2..10 (labeled video_which_chunk) , as well as action based custom fields for which video , channel etc, and actions for both a 10 second boundary crossing event and 10% boundary crossing event.

Using these data a custom report can then created using groupings of video title, subgroup video 10 % chunk played , or subgroup 10 second chunk played; and metrics of corresponding 10% action or 10 second action, and thus report popularity of each individual chunk of each video title (also channel , genre etc can be added as groupings) .

A full description of how I coded the YWA Video source code js include file and html/js coding for embedded Yahoo YEP player and embedded YouTube Player examples will be appearing shortly in the next blog.

Kind Regards

Tim Hampshire
YWA