Comments on: Hello World, Hello Internal Campaigns – measuring the effectiveness of on-site promotions

By: Matt Lillig

Matt Lillig — Sun, 07 Mar 2010 22:37:57 +0000

Hi Penelope,

Good things come to those who wait. :)

By: Penelope

Penelope — Thu, 04 Mar 2010 08:57:11 +0000

Hi Dennis,
I am very much looking forward to seeing this!
I don’t suppose you have got any date in mind?…
Thank you
Penelope

By: Dennis R. Mortensen

Dennis R. Mortensen — Thu, 04 Mar 2010 06:23:19 +0000

Hi Penelope ,

I think you might see us do a bit more around attribution in the future ;-)

Thanks a lot for commenting. AND perhaps you should tell that attribution story here at the blog at some point.

cheers
d.

By: Lev

Lev — Wed, 03 Mar 2010 13:47:43 +0000

Hi Dennis,

This ability to differentiate internal and external click throughs (which is the core matter of this if I am not mistaken) is just a remedy for a problem that would exists if we can define a better notion of session or at least would have a feature of funnels such as “exlcude if steps interleaved”.

Lev

By: Penelope

Penelope — Wed, 03 Mar 2010 09:05:15 +0000

Hi Dennis,
I use YWA as our main analytics tool so I am so pleased to see that there is now a dedicated blog for the tool!
You make a good point about tracking internal promotions as internal campaigns as opposed to “normal/external” campaigns. In fact, we experienced that issue recently where some of our internal campaigns were tracked as external campaings and using the YWA intelligent filter, well some of our internal promotions were “eating” sales from our PPC campaigns. You can imagine how pleased our PPC manager was about it!:)
What would be fantastic to see (at some point…) is the number of internal campaigns that contributed to a sale or to start with, being able to apply the original first click) filter to internal campaigns too…
Thanks
Penelope

By: Dennis R. Mortensen

Dennis R. Mortensen — Tue, 02 Mar 2010 14:16:48 +0000

Hey Jim,

Great thinking and this is exactly how we would want folks to hack it. I still advise caution on anything attribution though (internal or external).

Perhaps I should do a SPECIFIC post on that a bit later. OR if you beat me to it, let me know and we should give you some coverage here.. :-)

Cheers
d.

By: Jim Cain

Jim Cain — Tue, 02 Mar 2010 00:52:39 +0000

Hi Dennis,

Great post as always. Looking forward to working with this feature with our YWA clients.

One of the things I am most excited about with this feature is the potential ability to track insite vendors for ROI analysis…but I am would love to hear your thoughts on if/how this is possible.

For example, a client of ours purchases the services of an intelligent merchandising tool for their eCommerce site. One of the real challenges for these types of vendors is the difficult in getting clean ROI calculations. Could we use the YWA internal campaign tool to create an ‘insite vendor A’ impact report?

Cheers,

Jim

By: SearchCap: The Day In Search, March 1, 2010

SearchCap: The Day In Search, March 1, 2010 — Mon, 01 Mar 2010 23:56:18 +0000

[...] Hello World, Hello Internal Campaigns – measuring the effectiveness of on-site promotions, http://www.yanalyticsblog.com [...]

By: Massoud Hashemi

Massoud Hashemi — Mon, 01 Mar 2010 18:21:28 +0000

Nice blog.. glad we got it going for Yahoo now.

By: Dennis R. Mortensen

Dennis R. Mortensen — Mon, 01 Mar 2010 18:17:58 +0000

Hi Dave – Omniture who ? ;-)

(there is a sane going-to-market strategy around us not wanting to serve the long tail – but still plenty of ways to get up an running with an account)