YWA Invitation Process and User Management

One of the responsibilities of being a YWA account administrator is the ability to invite other individuals to access the account. Invited users will need to create credentials which will allow them log in and then view or create analytics reports. This invitation process has created confusion among some of our customers as well as prompting questions about what are the end user requirements.

YWA uses Yahoo! IDs (YIDs) to authenticate account logins and this YID is the same one that can be used across all of Yahoo!’s products and properties. So if you have a Yahoo! Mail account then you already have a YID that will allow access to any YWA account you have been invited to join. Yahoo! uses YIDs for the convenience and security of its customers and we call this feature Single Sign-On (SSO) because it requires our customers to only remember one username and password.

The YWA invitation process begins with an administrator (main owner) of the account sending an invitation to whomever they would like to have access to the account. This invite can be sent to ANY email address, it is only later in the process that invitee will need to choose a YID that they will use to login to the account.

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YWA Case Study – First Choice Ski

First Choice Ski, part of the TUI Travel group, has just produced a case study of their web analytics efforts in conjunction with Yahoo! Web Analytics. You can click here to download the PDF version, but here are the highlights from Simon Rigglesworth and Penelope Bellegarde:

“We can honestly say that the quality and features in YWA easily equal, and in some areas are a lot better than paid-for packages.”

“The homepage experienced an 18% decrease in bounce rate.”

“The number of sales driven by the homepage increased 266%.”

“We think that Yahoo! Web Analytics really puts other vendors to shame.”

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Online Video Analytics – An Introduction

In recent years the Internet has seen an explosion in the use of streaming video. This has simplified the process of getting video to consumers as well as giving content providers the opportunity to measure the consumer’s engagement. Online Video Analytics allows for content providers to quantify user engagement in new ways that should help them measure returns on their video investments.

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Hello World, Hello Internal Campaigns – measuring the effectiveness of on-site promotions

Note: The following is a post by Dennis R. Mortensen, who is the Director of Data Insights at Yahoo! In New York.

Hi everybody. Welcome to the Yahoo! Web Analytics blog, which is, well, a lot of good things, but also an internal campaign – and what better way to start the blog, than to debate how one (us included) measures internal campaigns.

Traditional campaign tracking provides you with the opportunity to relate cause and effect in your marketing efforts [1]. This standard web analytics tool feature and web analyst activity, tends to be where most people start. And that is not a bad choice at all. However, on-site promotions, such as a simple banner on your front page, promoting that Easter free shipping offer, is rarely measured at the beginning of the funnel. Such promotions ends up being measured mid-funnel or actually by the end of the funnel, thus losing out on getting a full understanding of the actual effectiveness of the internal campaign. I certainly see a lot of people measuring the outcome, such as whether we increased revenue over Easter, now that we did that free shipping thing.

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