Gauging the Impact of Encrypted Searches in YWAGoogle’s announcement that it will be encrypting searches for their signed in users has been widely covered in the search marketing and web analytics community. Yahoo! Web Analytics is also affected and we expect the total volume of search queries to diminish based on the % of queries Google withholds the query term from. This will vary from site to site depending on how much you rely on organic vs. paid search results to generate traffic. Since this change is a reality, we analysts need to deal with it and one of the first steps we can take is to calculate what percent of our Google search traffic is encrypted and thus not providing any keyword data. This new metric can be called “Lost Keyword Data” and is something that should be tracked over time and included with your keyword reports. Introducing Improved Currency Support in YWA reports!In Yahoo! Web Analytics, we have long provided support for customers who do business in multiple currencies. For example, if you are tracking a hotel booking engine with YWA, you can collect revenue amounts in USD, EUR, GBP, HUF etc. but report, for the sake of consistency, in one chosen currency in the YWA User Interface. General example (click on image to see full size):
However, we have not been able to support all the currencies our customers have requested and have not regularly updated the conversion rates. We’re changing that! This Thursday (November 10th), we’ll begin supporting all currencies tracked by Yahoo! Finance and we’ll update our rates on the first business day of each month. We wanted to let you know in advance of the release so that you’re aware of how the change will work if you operate in more than one currency. Upcoming change to the YWA Consultant interfaceSince the creation of the YWA Consultant Network, we have allowed our partners to co-brand their clients’ YWA interfaces. However, we realise that the function in the Consultant account has not worked very well and we’re moving to simplify this. On November 17th, we’ll remove the “Look and Feel” customisation section from the YWA Consultant account settings and replace it with a “Customise Client Interface” feature which we feel is a simpler and better way of co-branding with us. If you look in your Consultant account (in the Settings section), you will see that this feature is already available – so you can make your changes now and have them take effect following the release.
To customise your clients’ interface is simple. You can:
AdWords Issue on YWA – important update[Nov 21 update: This issue has been resolved and our token has been reactivated. We are beginning to pull the missing data from AdWords (latest data first)] Customers using Yahoo! Web Analytics and importing their AdWords cost and impression data into the campaign reporting via the AdWords API will have noticed that this data has been missing for several weeks. Initially, we believed our developer token was expired and we re-applied for the token – this placed us in a 3-week queue. Due to a communication break-down with Google, we have only just discovered that we missed a change in the terms of usage with the AdWords API and this has been the actual source of the delay in rectifying the problem. We are working on rectifying this as a priority and and we are very sorry for the inconvenience we know this has cause to several customers. We will update this post as soon as we have further information. Update [Nov 16]: We have made a submission to Google and are awaiting their approval and re-activation of our token. This may take a couple of days. Case Study: Demographic Insights with YWAUsing YWA’s demographic reporting, YWA Consultant Network partner Location3 Media has been working with one of their clients to research their website visitor demographics. This client has several business locations across the United States, which service the entire region for their location. In order to get a better understanding of the differences between demographics in these regions, Location3 Media created a unique segment for visits from each of the regions.
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